ICAM Automotive Indirect

, India

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

October 16, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Early Careers

Job Description:

If you like to be part of accelerated growth in the Automotive Consumer Industry and want to win across diverse value chain, being an Indirect Channel Account Manager for India Automotive Lubricants would be the perfect match. You would be the HERO of this block buster movie called “Transformers of Shell India Lubricant success”

Location: Pathankot

What's the role

Consumers in India are highly selective and hugely receptive in picking out a brand they can trust. Shell India have an exciting plan to reach out to such consumers through a value chain comprising of Trade, Garages, Franchise Workshops & Mechanics. Distribution to these value chains is led by a team of dedicated Sales reps managed by capable Distributors.

As an Indirect Channel Account Manager, you are responsible for inspiring, motivating and managing the distributors and their customers. You would need to ensure that our Indirect Channel distributors are aligned to our goals, strategy, and practices, and

capable of delivering the CVPS to our preferred customer segments.

What you'll be doing

To manage the E2E process within the Indirect Channel Distributor and ensure they are Aligned to Shell’s Goals, RTM Strategies & Practices. Achieving Business Delivery Goals consisting of Sales Targets, Marketing Action Plans & Operational KPI’s supporting growth, utilizing CVP’s and sales 1st Techniques through Achieving Foundational Goals supporting Commercial Excellence.

Sales Growth

• Identify Growth and Distribution Opportunities in Distributor area through frequent scheduled field visits, Gaining Market feedback and updates & Arranging Marketing meetings to Plan Marketing initiatives, programs & Materials to increase the Value to Shell and Distributor through a range of Cross sell, up sell and value selling activities
• Ensure total alignment of Sales growth and Distribution opportunities within distributor Organization through sharing of Monthly Retail Audit and distribution check records and setting Monthly and Quarterly KPI’s to reflect opportunities, track performance and support growth.
• Scheduled & Frequent Field Visits with DSR, DSS & DSM to build relationships with different customer segments to gain market updates, build constructive feedback and
• shadow & coach DSR’s through selling process. “Minimum number of days in field to be agreed and reviewed with STL “
• Ensure linkages with Marketing team by implementing Marketing Plan (CVP, Pricing, Brand & Communications campaigns) and by monitoring and reporting market trends and competition initiatives, strengths and weaknesses.
• Deliver the CVP’s to agreed customer segment through Measurable and Trackable Organizational Development, Performance Management, Training and Development and Sales Growth supporting techniques.
• Ensure Internal alignment between Sales, Marketing and ICE team, understanding of roles and accountabilities, getting adequate supports from the team and developing fit for purpose implementation programs.
• Develop and Maintain good and credible working relationship with Distributor organization and Distributor stakeholders to ensure Shell sales processes are being followed and to improve Distributor and Customers satisfaction
• Follow-up & Implement Distributors Customer service processes & Reports to ensure customer CVP’s are being offered and identify improvement areas
• Set Monthly and Quarterly KPI’s on Distributors that supports sales growth through enhanced inventory management, sales & Financial Processes that supports the RTM strategy.
• Understand the local and global trend in growing the branded shops and proactively support the network growth and maintain high operational and customer service standards

Organizational Development

• Full Understanding of Distributor Financial Process & Investment Model and thus consulting on Financial E2E Process to help improve ROI, Collection Process & Turnover rate.
• Consultation on setting up customer service structure - Mainly in designing scope of work & initial handholding
• Design, Alignment and consultation of Inventory Management & Logistics process within distributor that aligns with financial & sales processes including: Min Stock levels, Reordering, Forecasting, Lead times, storage &HSSE.
• Align the HSSE mindset of Shell within the Distributors organization to be applied and monitored and be proactive in HSSE Issues
• Getting involved & giving consultation to distributor on framing of their HR policies - Org structure and on hiring, ensuring that they recruit, develop, Motivate and retain his sales force that deliver sustainable performance.
• Implement Shell Distributor Value Proposition (DVP) in order to increase Mind Share of Shell from Distributors (OD) & work closely to build a strategic vision that aligns with Shells long term strategy
• Promoting digitalization & use of data. Ensuring ERP & SFA tools are fully utilized and ensuring sales out & inventory data is shared correctly through close monitoring and setting KPI’s for assessment.

Performance Management

• Working closely with all Distributors functions on building and committing on the detailed yearly Business Plan.
• Business plan includes volume targets per SKU per DSR on monthly basis, marketing strategy and activities, organizational resources needed to achieve the targeted volumes.
• Business plan reviewed on monthly basis against targets, identify gaps, action on closing and follow up.
• Along with ICE team run the capability assessment, identify main gaps, mutually agree on actions to close, timeline and checkpoints.
• Collaborate with ICE team to have an updated distributors network assessment.
• Run with the distributors WILO, MILO and QBR to track performance on all levels and come up with trackable action plans to enhance performance.
• Confirm distributors are Fully utilizing the use of the SFA tool, increase number of collected data points and ensure data quality for better data analysis.
• Fully utilize the SFA usage to extract reports that reflects sales out performance, Pipeline & CPT Reports to help DSM and DSS in reviewing and assessing DSR Performance.
• Support ICE team in identifying gaps and implement the related activities to close.

Training & Development

• Assess Distributors staff core competencies through direct engagement with sales staff in Morning Meetings and shadowing sales processes in field visits with DSM and arrange periodic trainings on Shell Products , Value selling , Shell CVP & Selling skills and come up with trackable coaching action plan and assess training benefits
• Provide support to Distributors where appropriate. Engage supporting functions in Shell that could help at delivering customer promise
• Support distributor in competency mapping of their team, enabling a layered organization with transition plan in place for staff and have a rewarding system defined for sale staff as a motivation.
• Field coaching for distributors sales force.
• Communicate with ICE his observations on the team’s development requirement

What you bring

• Bachelor’s degree in Technology or a related discipline, with around 5–6 years of experience in Channel Management and Key Account Management.
• Techno-commercial professional with a strong understanding of channel partner operations and financial management.
• Proven sales experience with a successful track record of developing profitable business through channel partners and key customer relationships.
• Strong capabilities in:
• Channel and key account management
• Sales and business development
• Market analysis and insights
• Language proficiency: English Hindi
• Willingness to travel extensively across Himachal Pradesh, Jammu, and Pathankot.
• Must possess 4-wheeler driving skills and be comfortable with frequent field travel.

We encourage employees to share if they have specific flexible working requirements. Flexibility will mean different things to different people and we are interested to know what might be needed to help you succeed and be at your best. We will endeavour to accommodate those requirements with consideration both for what is required in the role and taking the lead from a local country policy perspective.

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What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and
• international teams.
• Gain access to a wide range of training and development programmes.

An Inclusive & Progressive Place to Work

• To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills, and reach your potential.
• We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.
• We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.
• We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

Shell in India

Shell is a diversified energy company in India with 13,000 employees, and presence in Integrated Gas, Downstream, Power, Renewable and Upstream. Additionally, we have deep capabilities in R&D, digitalisation, and business operations.

Our global strategy, Powering Progress, is designed to generate value for our shareholders, customers, and the wider society, and focuses on creating more value with less emissions. The strategy supports our purpose of providing more and cleaner energy solutions, with the aim of profitably transforming Shell into a net-zero emissions energy business by 2050. As India moves towards its target of net-zero emissions by 2070, Shell India aims to play a leading role in securing vital energy for today, while investing in, and helping to build, the energy system of the future through strategic investments in the country.

Our Lubricants business serves over 50,000 consumers through a strong network of over 200 distributors, and operates an end-to-end value chain that spans conceptualization, development, and production at a world-class blending plant at Taloja. Through our 350-plus retail stations, we offer an integrated mobility experience including fuels, cafes, and convenience stores, with a prominent network of EV recharging facilities.

Shell owns and operates a LNG re-gasification terminal at Hazira, Surat, with a capacity of 5 MTPA and a LNG truck-loading unit that plays a crucial role in helping meet India’s growing demand for gas across sectors. In 2022, Shell acquired Sprng Energy in a $1.55 billion deal to build an integrated energy transition business in the country. Sprng is a leading renewable energy company in India which develops and manages solar, wind, and hybrid power generation facilities and infrastructure.

Our three capability centres across Bangalore and Chennai serve as a technology and innovation powerhouse for Shell globally, working as a delivery engine for core technical, digital, and finance processes: pioneering digital innovation and cutting-edge technologies across the energy sector. We also have strong academic partnerships and collaborations with leading universities and technology institutes to accelerate decarbonization efforts within the energy sector.

We are committed to positively contributing to the communities in which we operate through programmes on STEM Education, Skilling, and Livelihood across India. We nurture and invest in startups developing initiatives focused on accelerating energy innovation through programs such as Shell E4 and Shell Eco-marathon. We also have strategic investments in new energy companies such as Husk Power, d.light, Orb Energy, and Cleantech Solar.

DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.