Marketing Manager (Event / Media Background)

Mumbai, IndiaPosted 102d ago

Mid level
Full time

About the role

Position: Marketing Manager (Event / Media Background) Location: MumbaiLocation – Bandra Kurla Complex, Mumbai. This job is for Mumbai based Candidates only.Experience – 2 to 4 years in marketing from event / media companies<a target="_blank" href="http://www.itp.com">www.itp.com</a>Job Overview: The Marketing Manager will be responsible for planning, coordinating, and executing marketing strategies for corporate events, conferences, awards, webinars, roundtables and other related activities. This role requires a dynamic individual with a strong understanding of event management and marketing principles, capable of driving brand awareness, engagement, and lead generation through successful event marketing campaigns.Key Responsibilities:<ul><li class="MsoNormal">Strategy & Planning:<ul><li class="MsoNormal">Develop and implement the overall marketing strategy for events, including conferences, awards, webinars, roundtables and corporate functions.</li><li class="MsoNormal">Collaborate with internal teams to align event goals with business objectives and brand messaging.</li><li class="MsoNormal">Identify target audiences and tailor event marketing strategies to engage and attract them.</li></ul></li><li class="MsoNormal">Promotion:<ul><li class="MsoNormal">Create and manage event marketing campaigns across various channels including email, social media, website, and paid advertising.</li><li class="MsoNormal">Design and produce promotional materials such as brochures, banners, and digital content.</li><li class="MsoNormal">Develop partnerships and sponsorship opportunities to enhance event reach and impact.</li><li class="MsoNormal">Ensure brand consistency and high-quality execution of all event-related materials and experiences.</li></ul></li><li class="MsoNormal">Analysis:<ul><li class="MsoNormal">Measure and report on the effectiveness of event marketing campaigns, including lead generation, attendee engagement, and RoI.</li><li class="MsoNormal">Gather and analyze attendee feedback to inform future event planning and strategy.</li><li class="MsoNormal">Maintain relationships with attendees, partners, and sponsors post-event to foster ongoing engagement.</li></ul></li><li class="MsoNormal">Team Collaboration:<ul><li class="MsoNormal">Work closely with the design, sales, product, and tele-calling teams to ensure seamless integration of event initiatives with broader company goals.</li><li class="MsoNormal">Coordinate with external agencies, designers, and contractors as needed to execute event plans.</li></ul></li></ul>Qualifications:<ul><li class="MsoNormal">Bachelor’s degree in Marketing, Business Administration, or a related field.</li><li class="MsoNormal">2 to 4 years of experience from event / media companies, with a proven track record of managing successful events.</li><li class="MsoNormal">Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.</li><li class="MsoNormal">Excellent communication, negotiation, and interpersonal skills.</li><li class="MsoNormal">Proficiency in event management software, CRM tools, and digital marketing platforms.</li><li class="MsoNormal">Ability to travel as needed for events.</li></ul>Preferred Skills:<ul><li class="MsoNormal">Experience in B2B event marketing.</li><li class="MsoNormal">Knowledge of marketing automation tools (e.g., Zoho).</li><li class="MsoNormal">Creative thinking and problem-solving abilities.</li></ul>