Manager - Sponsorship Sales

JOB PURPOSE To Generate Revenue & shoulder the sales responsibilities of marketing function To sell sponsorships for the properties like Dubai Capitals/Seattle Orcas/India Capitals/UP Yoddhas/Telugu Yoddhas and any other franchise owned by GMR Sports Generate a vision to maximize revenue from existing business/resources Planning & strategizing the marketing & sales channels Should support Business head/ CEO on revenue projections ORGANISATION CHART Manager – Sponsorship Sales Report to Chief Marketing Officer-GMR Sports KEY ACCOUNTABILITIES Accountabilities Key Performance Indicators Sponsorship Sales Drive sponsorship sales initiatives as the main Key Performance Indicator (KPI), demonstrating expertise in identifying, cultivating, and closing sponsorship opportunities. Act as the primary point of contact for potential sponsors within the sports industry, showcasing professionalism and expertise. Sponsorship revenue generated Client Engagement and Prospecting Conduct proactive outreach and engage with potential sponsors to identify opportunities for partnership. Deliver compelling presentations and proposals to potential sponsors, effectively articulating the value proposition of sponsorship opportunities. Lead converted Vs Lead Generated Negotiation and Deal Closure Lead negotiations with potential sponsors, demonstrating confidence and adaptability to secure favorable sponsorship agreements. Facilitate the contract negotiation process, ensuring clarity and alignment on terms and conditions. # of negotiations undertaken # of deals closed Performance Monitoring and Client Satisfaction Monitor the performance of sponsorship agreements and actively address any concerns or issues raised by sponsors. Proactively seek feedback from sponsors to ensure satisfaction and identify opportunities for improvement. Deals renewal rate Clients Satisfaction Index Industry Representation and Networking Serve as a brand ambassador for the organization at industry events, conferences, and networking functions. Leverage networking opportunities to expand the organization's reach and identify potential sponsorship leads # of events attended Conversion rate KEY ACCOUNTABILITIES - Additional Details EXTERNAL INTERACTIONS Potential Sponsors, Industry Professionals, Social Media Partners, Event Management partners, Legal Representatives, Market Research Firms, Sales Channels & Creative Partners. INTERNAL INTERACTIONS CEO/ HODs Vertical heads Internal team including Corporate Communication Team FINANCIAL DIMENSIONS Assist in achieving the commercial revenue targets as per the AOP OTHER DIMENSIONS Assist in enhancing the brand and sponsors' database EDUCATION QUALIFICATIONS MBA from a reputed institute Graduation from a premier reputed institute The candidate should possess excellent communication skills – both verbal and written. He should have a certification course on Social media and sports fan management. Candidate should possess a sharp problem-solving aptitude Candidate should have strong interpersonal skills to effectively lead Cross-Functional / multi-disciplinary teams Additional certifications or coursework in social media, global marketing, fan management, or market research methodologies RELEVANT EXPERIENCE 8 + years of professional experience Previous experience in sponsorship sales The individual must possess a results-driven approach and have the capability to formulate sales and business development strategies Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines simultaneously. Excellent communication and interpersonal skills, with the ability to interact professionally with leagues and internal teams. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and expertise in CRM and sales tool. Flexibility to work evenings, weekends, and travel as needed for sponsor events and activations. Passion for sports and a genuine interest in promoting the team's brand and mission through strategic partnerships. COMPETENCIES Personal Effectiveness Social Awareness Entrepreneurship Problem Solving & Analytical Thinking Planning & Decision Making Capability Building Strategic Orientation Stakeholder Focus Networking Execution & Results Teamwork & Interpersonal influence Event Management (Proficient) Fan Engagement and Community Building (Proficient) Content Creation (Proficient) Brand Management (Practitioner) Public Relations Management (Practitioner) Digital Marketing and Social Media Management (Proficient) Vendor Management (Practitioner)