Director, Audience Strategy

The Audience & Measurement Director will lead the development, measurement, and adoption of audience and data solutions across Starcom Canada. Sitting at the intersection of strategy, planning, activation, data, and technology, this role will help translate client business objectives into addressable audience strategies powered by third-party digital signals, first-party data, proprietary data solutions, and emerging AI-enabled planning tools. The Director will partner closely with planning teams, activation specialists, platform leads, and client teams to shape audience recommendations, identify growth opportunities and ensure audience strategies are clearly...