Deliveroo

Marketing Manager, Promotions and Incentives

Dubai, United Arab EmiratesPosted 24d ago

Senior

About the role

<div class="content-intro">Our Global Structure

Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.</div>Role Overview

As Marketing Manager, Promo and Incentives, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the operational delivery and performance of our promotional and incentive programmes, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound.

Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day to day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.

What You'll Be Doing:

You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.

Here’s What Your Day-to-day Might Look Like:

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Promotional Calendar Execution: Own the execution of the Middle East promotional calendar, translating quarterly strategy into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.

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Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.

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CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.

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Quarterly Strategic Planning: Develop quarterly and annual promotional roadmaps aligned with commercial priorities, seasonal opportunities, and market dynamics.

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Budget Ownership: Manage and report campaign-level budgets, tracking spend against target and flagging when a promotion's ROI or margin impact is off plan.

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Customer-centric Programmes: Partner with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.

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Performance Optimization: Own weekly reporting on in-flight campaign performance and lead post-campaign analysis to identify what worked, what didn't, and what's worth testing next.

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Promotional Analytics: Analyze price elasticity and discount depth mechanics by running structured tests to find the minimum effective discount.

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Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.

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Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.

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Commercial Business Cases: Build business cases with financials for scaling a successful test into a recurring, budgeted promotional mechanic.

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Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.

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Stakeholder Communication: Translate complex datasets into clear recommendations for senior stakeholders.

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What You'll Need to Thrive:

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Experience: 5-8 years of experience in Growth Marketing, Data Analytics, User Segmentation, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform. Commercial Acumen: Proven experience owning customer incentive strategies and promotional campaigns that drive measurable business outcomes. Working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them is a plus.

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Educational Background: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.

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Analytical Rigor: Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.

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Technical know-how: Experience running or supporting A/B tests and translating results into recommendations.

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Collaborative Leadership: Excellent communication and collaboration skills, with the confidence to manage multiple cross-functional stakeholders.

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Execution Focus: A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.

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Language Skills: Fluent English; Arabic language skills are a strong advantage in this market.

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Why Deliveroo?

We are a small team, with very large impact, looking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.

There are so many questions we need to answer and plenty more we haven't even encountered. How do data and technology help restaurants to grow as consumer habits change? How can we predict what someone wants to order for dinner long before the idea has even crossed their mind?<div class="content-conclusion">Diversity, Equity and Inclusion At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!

Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _2rkolb4i _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://careersatdoordash.com/recruitment-scam-awareness" data-renderer-mark="true" data-is-router-link="false" data-testid="link-with-safety">careersatdoordash.com/recruitment-scam-awareness</a>.</div>