Global Swine Marketing Director

The Global Swine Marketing Director reports to the Global Swine Director and is responsible for: - Defining and driving the Franchise Marketing Strategy at Corporate level. - Defining, prioritizing, and overseeing the development of value-added services, tools, and solutions that complement the product portfolio. Key Responsibilities: Market Intelligence Strategic Insights - Anticipate future market needs and trends through market analysis, customer feedback, commercial performance reviews, competitive intelligence, and profitability assessments, supported by a forward-looking 5-year vision. - Generate actionable market insights to support strategic decision-making and portfolio growth. Strategic Direction Portfolio Development - Define and communicate a compelling 5-year vision for the portfolio, anticipating future customer, market, and business requirements. - Identify, evaluate, and prioritize new business opportunities, including new markets, customer segments, partnerships, channels, applications, and portfolio extensions. - Develop Target Product Profiles and challenge local teams (Innovation Development, Production, Supply Chain, Sales, etc.) to build solutions aligned with future market opportunities. - Coordinate Franchise contributions to the scouting, evaluation, and development of new ideas and products. - Identify strategic portfolio gaps and define priorities that will drive future growth. - Align communication and storytelling across Ranges and Zones to ensure a consistent global value proposition and maximize business impact. - Act as a visionary leader for the portfolio by challenging conventional thinking and identifying new opportunities for growth, differentiation, and value creation. - Support strategic customer engagements and high-level discussions to uncover unmet needs and generate new business opportunities. Pricing, Value Profitability Management - Define and drive the global pricing strategy for the portfolio, ensuring alignment with customer value, competitive positioning, market dynamics, and business objectives. - Establish pricing principles, value propositions, and strategic guidance for local markets while taking country-specific conditions and willingness-to-pay into account. - Monitor price realization, gross margin, profitability, and overall portfolio performance, identifying risks and opportunities and driving corrective actions with local teams. - Define product positioning and value propositions that maximize value capture and support premium pricing when justified by differentiation and customer value. - Balance growth, market share, revenue, and profitability objectives when determining portfolio and commercial priorities. - Partner closely with Finance, Sales, Technical, and local Marketing teams to strengthen margin management and support sustainable, profitable growth. Operational Leadership - Provide strategic guidance to the Corporate Range Manager and Technical Manager on marketing priorities. - Review and challenge Range Marketing Plans to ensure clear commercial objectives, compelling value propositions, and alignment with the overall portfolio strategy. - Oversee new product launches and ensure robust commercialization, pricing, and positioning strategies are implemented. - Drive market leadership by organizing and participating in symposiums, congresses, and corporate events with customers. - Build strong relationships with Key Opinion Leaders and strategic customers to enhance market understanding, credibility, and business opportunities. - Monitor portfolio performance and ensure strategic priorities are translated into measurable business outcomes. Resource Management Planning - Prioritize investment decisions and resource allocation across the portfolio based on strategic potential, business impact, market opportunity, and expected return on investment. - Ensure resources are focused on the highest-value growth, innovation, and commercial opportunities. - Challenge investments and initiatives to ensure alignment with strategic priorities and financial objectives. Business Impact Influence - Communicate the portfolio marketing strategy, value proposition, pricing strategy, and business priorities across Marketing, Technical, Sales, and local teams to achieve growth and profitability objectives. - Equip teams with the insights, tools, and value-based arguments needed to demonstrate customer value and support value-driven pricing strategies. - Align Corporate Management Teams around a shared portfolio vision and strategic priorities. Leadership People Management - Lead the Corporate Range Manager directly and provide functional leadership to Vet Services and Swine BU Managers across countries and zones. - Provide strategic leadership, coaching, and direction to strengthen marketing and commercial capabilities throughout the organization. - Foster a culture of entrepreneurship, continuous improvement, customer focus, and proactive business development.